Makeup can be a wonderful thing. And when we choose to use it, it can make us feel like we’ve been totally transformed! And though makeup certainly isn’t for everyone, it can be a fun way to give yourself a little gift of glam. But at the end of the day, it’s still important to remember that true beauty can always be achieved without the help of mascara and foundation. And, of course, Kim Kardashian is right on the pulse.

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For better or worse, makeup has become something that many of us depend on it to get the look we want — especially when it comes to photo opps that could potentially circulate online. This means that regular ol’ people and celebrities like Kim Kardashian alike typically don’t leave the house without a full face of makeup. In fact, the general public has rarely seen her without eye shadow and contours — but when they do, it’s definitely a treat.

The makeup-free movement really started taking shape in 2016, and one particular singer has really embraced it.

Alicia Keys has gone natural for years now, and she’s gotten a lot of compliments for this decision.

“In one song I wrote, called ‘When a Girl Can’t Be Herself,’ it says, In the morning from the minute that I wake up / What if I don’t want to put on all that makeup / Who says I must conceal what I’m made of / Maybe all this Maybelline is covering my self-esteem. No disrespect to Maybelline, the word just worked after the maybe. But the truth is…I was really starting to feel like that — that, as I am, I was not good enough for the world to see,” she explained to Lenny Letter.

So, seeing Kim Kardashian without makeup is equally as exciting. And as expected, she’s stunning.

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The photo is also natural. In it, she’s traveling with North West and her niece, True.

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This isn’t the first time that Kardashian has shared photos of herself without makeup, but it’s been quite some time. It’s especially brave for Kardashian because she always has a camera on her — and, is quick to get negative criticism from people who aren’t fans of her reality show.

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The fact that members of the Kardashian and Jenner family also sell their own makeup makes the look even more daring.

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They could very easily be out there promoting their own products, but sometimes they just have to keep it real.

Even though most of us won’t be able to fly privately like Kim Kardashian and her family, at least we know we have some things in common with the star. When it comes to travel, comfort is everything.

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If Kardashian can inspire just one young woman to embrace their true beauty, then the post is totally worth it. Women often believe that their natural looks aren’t good enough, and feel forced to buy countless products to look more like a Kardashian during a photoshoot day.

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Not only can this stuff get expensive, but it can also break down our confidence.

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Have you ever been in a situation where you’ve left home for a trip but forgot to pack your makeup bag? You can’t help but panic.

Psychology Today reported on a study that said 44% of women felt less confident without makeup. Only 3% felt less attractive while wearing makeup. That’s a pretty startling percentage.

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So, seeing someone so popular embrace her own beauty is refreshing.

Not like Kardashian needed to give us permission to leave our makeup brushes at home, but any encouragement to embrace a makeup-free lifestyle should be congratulated.

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Even though makeup is totally fun and can often make people feel great about themselves, it shouldn’t be the expectation and it’s important for people to know that the face they have under the powders and creams is also beautiful. And, not having to hide “imperfections” for a day or two is kind of a relief.

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Kardashian isn’t the only celebrity who’s felt confident posting makeup-free photos on Instagram. Tyra Banks also joined the movement and frequently posts makeup-free selfies.

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Wonder Woman star Gal Gadot also posted a gorgeous and very real photo when she was lacking both makeup and sleep. Newborns can have that effect on mothers.

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Sofia Vergara added her own sunny photo to Instagram. You might not recognize her at first without her makeup, but she’s still incredibly stunning.

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Kim Kardashian’s sister Kylie Jenner has also gone makeup-free on Instagram. Just this past March, she posted a particularly powerful selfie.

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Even Beyoncé has gone makeup-free on social media. As expected, she’s still beautiful.

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If you want to take the plunge and also try the no-makeup look, what’s stopping you? Anyone who tries to criticize you or put you down isn’t worth being around anyway.

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Plus, you can always back it up by saying that Kim Kardashian is a millionaire, and still chooses to leave the house without makeup on occasion. It proves that makeup doesn’t make the woman.

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Kudos to Kardashian for not being afraid of showing us the real moments. Because obviously, the less time she spends putting on makeup, the more she can spend with her family on that plane.

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