Remember back in the day when artists used to release one radio hit at a time? That hit was then available on a full album, which was released close to that time frame. These days, it’s a lot different — and Taylor Swift knows the very best way to stay on top of her game professionally.

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Swift is a fan of releasing songs at midnight, often crashing the internet in the process. Sometimes, those songs are one-off singles. Other times, they’re straight from a new album. For Swift, it’s the latter. Her new song “Lover” is the fourth single she’s released from her upcoming album with the same name.

Can her entire album be an ode to boyfriend Joe Alwyn? Since Swift is a big fan of love songs, it’s possible that her long-time boyfriend inspired her music this time around. Fans will be able to tell in just a couple of days. Lover is due to be officially released on August 23rd.

If you’re not a mega-fan of Swift, it may be tough to tell how long people have been anticipating this album. Her first released single titled “ME!,” which features Brendon Urie of Panic! at the Disco, was released back in April.

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But, enough about “ME!” Here’s her new song “Lover,” which you’ll likely end up playing all day.

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How many engaged couples do you think changed their first dance song after hearing this? It’s romantic, dreamy, and so pure.

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According to Buzzfeed, insiders have revealed that “Lover” is one of Taylor Swift’s favorite songs of all time.

Since she’s had such a big career, that’s a huge statement to make.

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She also wanted to make the song timeless.

Swift aimed to make a song that could feel fresh to generations to come. There’s nothing stale about it, proving that she may have succeeded.

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The single is also popular because it’s less showy than some of her other recent tunes. It sounds like she wrote it from the heart.

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Fans can’t get enough.

As far as single releases go, this has been one of her most memorable.

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Swift has also shown so much emotional range in her recent music.

Her lyrics and videos have proven that she’s self-aware of what her image was like a few years back, but is ready to emerge and show people that she’s one of America’s top musical artists for a reason.

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Songs aside, Swift has grown in other ways. She’s famously made peace with Katy Perry, proving that long-time public grudges don’t have to be forever.

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She’s also dazzled fans with her latest tour.

It’s unclear as to whether or not she’ll be back on the road soon to promote Lover, but since she’s such a powerhouse, it wouldn’t be a big shock.

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Swift has taken long breaks before in her career, but she’s been on a roll these last few years. She’s even expected to perform at the 2019 MTV VMAs, which she hasn’t done in a full decade.

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For many, the song “Lover” is a reminder that Swift is still quite aware of her roots.

She got her start with dreamy ballads, and she still has them in her — but, they’ve become much more mature.

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This song is even important for non-fans. Why? Well, because it’s guaranteed to be everywhere.

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Swift even named her entire album after the song, which is almost proof that she knew it’d be a big.

The song was on the top five trending topics on YouTube within a day of being released.

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And, that’s just the start of it.

Much like her hit “Look What You Made Me Do,” she released a lyrical video prior to the main video. Both videos were analyzed quite heavily by her fans, as Swift is a big fan of including references in her music videos.

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Even if you’re currently not dating anyone, “Lover” will make you want to fall in love. It’s the perfect ode to someone special.

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