The New AR Filter On Instagram Is Here And People Are Already Obsessed

August 15, 2019

If you’ve been dreaming about creating your own Instagram filters, now’s your chance to show the world your filter skills. Facebook has officially opened up its Instagram augmented reality (AR) filter building tool, Spark, to the general public. And people are already going HAM with the effects.

Since its creation in October 2018, access to Spark AR Studio has been limited to only a handful of creators who were able to make filters and upload them to Instagram Stories. But now, both Windows and macOS users everywhere can design and upload filters to the platform.

Let your creative juices flow, Instagram users.

“Starting today, anyone can create and publish their own Spark AR effects on Instagram,” Facebook announced in an August 13th blog post. “AR lets artists, creators, and designers make custom effects to share with their communities and enable more vibrant forms of digital expression — and we’re happy to help bring the Spark AR community’s creative visions to life.”

By downloading the Spark AR Studio to your computer, you can now create whatever filter you can possible imagine. Add 3D images, sounds, face-tracking effects, and more. Then, upload to Instagram and watch as people explore your unique creations through their own Stories.

Everyone on Instagram is now able to join the roster of talented Spark AR creators that have been flaunting their filters on the platform for the past year.

And we’re pretty excited, even if we’re not the most tech-savvy folks — yet.

It’s time to look for some serious inspiration.

Have fun or hone your craft. It’s totally up to you.

The Spark AR Studio is completely free to download. And as soon as it installs, you can get to work creating.

And many Instagram users have already gotten busy. This is honestly frightening.

The internet is about to get a whole lot stranger. Beware!

Scary. But also sick.

Who’s a human and who’s an alien?

We’ll never be able to tell now.

This is officially our new aesthetic. Metallic cowgirl, we love you!

Then again…Maybe this is our new aesthetic.

Thanks. We hate it (in a good way).

If you want to look like you just leveled up in a video game, here you go.

We’re big fans.

We’re so ready for all the weirdness to come.

Bring on the AR piercings and falling pickles.

If you need help getting started, check out this “quick tips” video from creator Dan Moller.

He’ll help you nail down the basics. You don’t have to be a hardcore coder in order to learn how to make some simple face filters!

Once you’ve gotten the hang of it, let your creativity flow. We’ll keep our eyes peeled for you all on our Instagram Stories.

Have fun, kids. Play nice!