Since her disaster of a lipstick launch, Jaclyn Hill has been MIA — like, she literally deleted all of her social media accounts except her YouTube channel. However, on July 23, 2019, Hill posted a video to her YouTube channel titled, “Where I’ve Been.” In the two days since it went live, the video has garnered over 2.6 million views from fans and followers who want to know what the heck went wrong with her first Jaclyn Cosmetics launch.
To briefly recount the dumpster fire that was the launch of the Jaclyn Cosmetics “So Rich” lipstick collection, here’s what happened: In June, Hill debuted her collection of 20 nude shades to an excited fan base. When people received their lipsticks they realized that something was very wrong with the formula. Customers reported finding hairs, fibers, plastic balls, solidified ingredients, holes, moisture spots, mold, and more grossness within their lipstick bullets.
And to make matters worse, Hill immediately got defensive rather than following the old saying, “the customer is always right.” The company tried to desperately save face to no avail.
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However, she still remained on the defensive stating that her lipsticks “are not hazardous, they are not contaminated,” she said in the June 12th video. “They are not unsafe for you in any shape, way, or form. Every single ingredient is FDA approved and they are not expired.”
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Hill ended up deactivating/deleting her socials in order to “put the pieces back together,” as she later explains. “You have to start rebuilding,” she says in her most recent video.
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The entire YouTube community seeing this video on their homepage:
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She thanked the people and fellow influencers who have reached out to her since the scandal. However, six minutes into the video, her reason for making this video was still unclear.
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“My god it took almost 9 minutes into her new video to say the words ‘I’m Sorry,'” one follower wrote on Twitter on July 24th. “Girl…”
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She owned up to the fact that she failed at her venture into the cosmetics field. But her fans are still stanning.
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And still, no one is quite sure what her aim was with this most recent upload. We seemingly rehashed old news and didn’t learn a whole lot.
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