Serena Williams Shows Off New Shade Of Blonde After Wimbledon Loss

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Win or lose on the court, tennis superstar Serena Williams knows how to make a statement.

After gracing the cover of Sports Illustrated Fashionable 50 issue, the champion swapped her signature honey blonde shade for an even lighter, soft blonde look.

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The hair transformation, which follows her Wimbledon loss, appears notably different than it did just a few weeks earlier while competing in the most prestigious tennis tournament in the world.

As you can see below, the veteran player was rocking much deeper tones and dark brown roots.

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During the competition, fans spotted Serena’s fierce ombré.

While we loved the look, her choice to not have the blonde start until half-way down the ponytail can appear like you’re between salon appointments.

As she continues to inspire fans on and off the court with the look of the summer, the icon’s new hue feel more natural than her previous blunt dip-dye.

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The post-tournament hair makeover couldn’t have come at a better time.

Since debuting her new shade at the Sports Illustrated Fashionable Fifty party in Los Angeles, the superstar athlete appears to be all about loose waves.

And her eye-catching new hue is a definite winner.

Also, can we talk about her meticulously shaped eyebrows?

As much as the record-breaker loves tennis, fashion has always been a passion.

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“My whole career has been really about tennis and fashion,” she told SI. “I always try to make a statement when I walk out on the court—to be bold and to be unique and to kind of transcend. I always try to send the message of just being confident and being fierce.”

Just last year, she launched her first independent clothing line, S, with big aspirations.

After wearing an outfit with special significance at Wimbledon, Marie Claire pointed out, “Serena wore a particularly special “broosh,” combining the iconic Nike logo with 34 Swarovski crystals to represent the age she was when she last won the tournament. And she defied catsuit critics at the French Open by wearing an empowering cape with words like “Queen,” “Champion,” and “Mother” on it.”

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Last month, Serena opened up about the significance of braiding her daughter’s hair.

“Braiding started in Africa with the Himba people of Namibia,” she captioned a picture with her one-year-old daughter, Olympia. “We have been braiding her hair for centuries. In many African tribes braided hairstyles were a unique way to identify each tribe. Because of the time it would take people would often take the time to socialize. It began with the elders braiding their children, then the children would watch and learn from them. The tradition of bonding was carried on for generations, and quickly made its way across the world.”

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The proud mother has been vocal about wanting her baby girl to grow up loving her curls and to understand the meaning of their deep history.

It’s incredible to see how Serena is raising her daughter to understand her heritage, in addition to staying playful with her style.

See below for some of our favorite times the tennis champ has changed her trademark tresses over the years.