Let’s be real, we’re always looking to make a little extra money.
A 2017 survey Bankrate took a close look at how prevalent the side hustle is in the American workforce and the results were overwhelming.
Unlike the gig economy, which is made up of freelancers relying on gig work as their main source of income, the side hustle is all about the extra cash.
And in America, 44 million workers are making at least $500 extra each month from a source of income that isn’t their full-time job.
What does a side hustle look like? For some, it might be downloading an app and joining the ranks of Uber or Lyft drivers.
Others might strike out on their own, starting a handmade goods business and selling their wares on Etsy or Big Cartel.
It’s admirable, to be able to put in the time at a full-time job and then spend your downtime creatively coming up with extra cash. It’s a fabulous way to make ends meet in an economy that hasn’t been kind to millennials.
Middle-class workers aren’t the only ones with a side hustle, of course.
Even for the rich and the famous, an entrepreneurial endeavor is a chance to dabble in their interests, try something new, or build their wealth. A lot of celebrities are on board, too.
Here are 15 celebrities who have a side hustle.
1. Rhianna’s Fenty
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Launched in 2017, Fenty Beauty can be bought online or in Sephora stores.
The R&B singer’s cosmetic brand made headlines at launch for doing something that hadn’t been done well before. She worked with experts to create 40 different shades of make-up, which would allow anyone to find their perfect match. As a child, Rhianna loved to play with make-up as self-expression and says their line is all about low-pressure and fun beauty.
2. Kylie’s Lip Kits
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Known for her (not-so-naturally) plump lips, Kylie created an entire side hustle starting with lips.
Before hitting her 20s, Kylie was already running an amazingly successful cosmetic business built on her world-famous lip kits. Her kits are pairs, a lipstick, and a liner, sold in different shades and sold out with each new launch. Since then, she has expanded her line to include eye shadow palettes, bronzers, highlighters, and more.
3. Kim’s Fragrances
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Before Kylie’s lip kits, Kim was leading the pack with her first side hustle, a line of fragrances.
In 2009, Kim paired with Lighthouse Beauty to put out her very first scent. It was her first move to create a true source of income independent of her reality show fame. Today, KKW is a full line of fragrances, including her hearts, crystal, and body lines. Of course, fragrances were just the beginning. Kim now has a video game, an app, a clothing line, and more.
4. Kourtney’s Poosh
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Some believe the goal of Kourtney’s brand new lifestyle brand, Poosh, is to make billions, just like her sister Kylie.
In 2019, Kourtney used an Instagram photo of herself, nude, in her bathroom to tease the beginning of her new venture — Poosh. Poosh is a lifestyle and beauty brand. The goal is to sell the life that Kourtney lives, the healthy, modern, glamorous life. This means her lifestyle brand will include a lot of product partnerships and original products.
5. Khloe’s Controversy
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Khloe has a number of side hustles, but her most recent has been a source of controversy.
In 2018 and 2019, Khloe began promoting weight loss supplements as one more way to make money using her massive Instagram following. She’s an influencer, one of the most famous, and could make as much as $500,000 on a single sponsored post. Her choice to align with weight loss brand has been controversial, leading her to get attacked by followers on the posts themselves.
6. Kendall’s Modelling
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In 2009, Kendall began to pursue a dream — to become a model.
She was just 14 years old when she started modeling with the help of her mom-ager who already had serious connections in the industry. Her very first gig was with Forever 21. In 2015, Kendall would debut as a Victoria’s Secret Angel. In 2018, she made history in the industry, becoming the highest-paid model when she made $22.5 over the course of the year.
7. Chef Chrissy
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Chrissy Teigen loves to cook, and she’s really good at it.
A model who loves food is honestly so refreshing and Chrissy Teigen doesn’t apologize for how much she enjoys eating and cooking good food. In fact, she’s made an entire side hustle out of her love of eating well. In 2016, she released her first cookbook Cravings: Recipes for All The Food You Want to Eat. In 2018, she followed that up with a second book, Cravings: Hungry for More.
8. Carol’s Daughter
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This New York City-based beauty brand is a collaboration between three A-list celebrities.
In 2005, Jay-z, Will Smith, and Jada Pinkett Smith all invested in a beauty line called Carol’s Daughter. The line was actually founded in 1993 by Lisa Price, who began making natural beauty products in her own kitchen. She grew the business to include boutiques in New York and eventually made an appearance on the Oprah show in 2002. After that, the celebrities invested in her company as co-owners. Carol’s Daughter was sold to L’Oreal in 2014.
9. Justin’s Levi’s
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Like many of his cohorts, Justin Timberlake has many streams of income.
This recent side hustle, called Fresh Leaves, was a partnership with Nordstrom’s in 2018. He collaborated on 20 different casual pieces, including Levi jeans and t-shirts that were launched in stores around the country. Don’t worry, this wasn’t a one-time thing. In Spring of 2019, he launched another collection of Fresh Leaves designs which can still be bought online and in stores.
10. Nick’s Woodshop
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This comedian’s love of woodworking began long before it was a part of his schtick.
Nick Offerman is known for her comedic portrayal of “the man’s man,” but not all of that is a gimmick. In addition to starring on Park’s and Rec and doing stand-up comedy, Nick has a woodshop where he employs woodworkers and works in between his acting work and he even takes commissions and sells his unique pieces online. His products include a canoe, whiskey box, and backgammon set.
11. Ron’s Real Estate
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Rupert Grint, who played Ron Weasley in the Harry Potter movies, is also a landlord.
His property management company, called Eevil Plan Properties, was founded in 2013 and was originally estimated to be worth close to 13 million pounds. There isn’t a lot of information online about its current worth, but we know the original investment included his own mansion and a boutique hotel run by his parents.
12. Erykah “Badoula”
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A passion for birth drove this singer to train as a doula.
In 2001, she offered support to a friend during a long labor and delivery and learn just how much she enjoyed helping women bring their babies into the world. After that, she began studying to become a doula. She told the International Birth Institute that being a doula is like being on a welcoming committee.
13. Renner’s House Flipping
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The Avengers and Mission Impossible actor has an incredibly profitable side hustle in real estate.
He told Bloomberg that he has bought, remodeled, and sold 20 homes over the last 15 years. For example, he bought a mansion in Los Angelos in 2010 for $7 million. After remodeling it, he more than tripled his profit, selling it for $24 million in the year 2013. This amazing side-hustle has become a serious source of income for this star.
14. Venus William’s Fashion Line
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Professional tennis player and fashionista, Venus William’s fashion line has over ten years of history.
Founded in 2007, EleVen by Venus Williams is an activewear brand. Here’s the thing about this brand, Williams isn’t like other celebrities who have done random collaborations with established designers. She actually studied fashion after being pro for four years before launching her brand and her dedication has obviously paid off with a long-lasting clothing line.
15. Slippers by Beibs
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In 2018, Justine Beiber began designing slippers as the beginning of his clothing line.
His middle name is behind the fashion line Drew’s House which originally only included hotel slippers. In 2019, he expanded the line to include hoodies, t-shirts, and corduroy pants. This clothing line is all about what is comfortable, which explains why most of it looks like loungewear. Would you pay over $100 for a hoodie?
Have you ever bought something just because it was created by a celebrity? Tell us what you thought about the products of celebrity side hustles.